CARLSTADT, N.J., February 21, 2017 – Today, the Pantone Color Institute, the business unit at Pantone that forecasts color trends and partners with global brands to help them leverage the power, psychology and emotion of color in their design strategy, announced the release of a new seasonal color and trend magazine, VIEWPOINT COLOUR. Showcasing the lifestyle approach to color that today’s consumers are demanding, VIEWPOINT COLOUR provides creatives with color information and insights across all design disciplines, including fashion, product, graphic and multi-media design at an affordable entry level price point.

Inspirational and informative, VIEWPOINT COLOUR presents visual references, design direction, and a global color perspective in a high quality printed format 6 – 18 months ahead.

Each season VIEWPOINT COLOUR explores the significance of one overarching global trend, highlighting the contextual grounding for these emerging design and color directions and linking socio-cultural shifts with specific aesthetic cues. The magazine visually combines inspiration with context and provides an in-depth analysis of these emerging color stories to explain why they are relevant and how they are being applied. Each issue of VIEWPOINT COLOUR contains the latest color news and takes a lifestyle approach to outline specific color palette forecasts with supporting visual imagery, color harmonies and how they are being incorporated across design as well as delving into color’s physiological and psychological behavioral impact.

“In today’s highly visual world where design is led less by shape and form than by color and material, designers working across all color conscious industries are turning to the Pantone Color Institute to provide them with the clear and credible color information needed to inform an effective color strategy,” said Laurie Pressman, Vice President of the Pantone Color Institute. “VIEWPOINT COLOUR, created by our partners, Franklin Till and VIEW PUBLICATIONS uses Pantone’s international color language to supply this essential color intelligence to our global clients. Highlighting how color has become the catalyst for cross-design thinking and the connector across all areas of design, VIEWPOINT COLOUR is a trusted resource, one that designers can return to again and again.”

VIEWPOINT COLOUR for Fashion & Interior Designers
Color is the single most powerful communication tool, influencing 50 to 85 percent of ideas and product purchase decisions. From cosmetics and carpets to cars and clothing, in a complex, choice-heavy marketplace it has never been more important to get the color message right. VIEWPOINT COLOUR provides actionable trend information across all areas of design - showcasing a macro perspective and its influence on color including trend direction, color harmonies, visual inspiration, product application, new materials and processes.

VIEWPOINT COLOUR for Graphic & Multi-media Designers
In today’s world brands have two seconds to connect with consumers. Color is your calling card and primary source of consumer engagement. Nothing grabs the eye better than the thoughtful use of color. With consumers looking at color more holistically, color for packaging, branding and web design has taken on increasing significance. Getting color right instantly attracts while getting color wrong can repel or deem brands irrelevant. Recognizing this growing need for a cross platform color strategy, VIEWPOINT COLOUR highlights how emerging color and design trends are being specifically applied in graphic and multi-media design, showcasing new color stories, materials, treatments and special effects.

VIEWPOINT COLOUR will be available for subscription globally, for an affordable price of $99.95, 75, or 89 per issue. Asia prices will be converted from USD. VIEWPOINT COLOUR will be issued bi-annually.

To purchase a subscription to VIEWPOINT COLOUR or learn more, please visit store.pantone.com/hk/tc/viewpoint-colour-magazine-issue-01.html.

About Pantone and the Pantone Color Institute

PANTONE®, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Today Pantone's universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish.

Through The Pantone Color Institute, Pantone continues to forecast future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at store.pantone.com/hk/. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, and Instagram.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

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